“You could try as you say put it on VAT, sales tax, but again if you look at the effect of sales tax, it’s very regressive, it hits the poorest the hardest. It does, I absolutely promise you. Any sales tax, anything that goes on purchases that you make in shops tends to… if you look at it, where VAT goes now it doesn’t go on food obviously but it goes very very widely and VAT is a more regressive tax than income tax or council tax.”
David Cameron, Cameron Direct, Exeter, 8 May 2009